Well let's thanks apple then. I think the iphone is the ugliest smartphone out there. It's symmetrical and boring with a tiny screen and huge ugly black borders at the top and bottom. It's completely flat on both the front and back (I liked the iphone 3G and 3gs design much better) and it's basically just a brick with some rounded off corners. It's industrial, not sensual. I don't know what everyone's problem with the design of the gs3 is, but in my opinion it looks great. Considering all the lawyer rules they had to circumvent, I think they did a great job! It's curvy and smooth, seems to fit your hand well and it's functional. So thanks apple for wanting to own everything, your dumb rules infuse imagination into the design of other handset makers products. Not sure why the author is bashing samsung for losing its soul, I bet if he had to pay all the lawyers bills he would play by those unfortunate rules too. Samsung is a company in business to make money, not a rebel alliance fighting the evil empire. Nice analysis and write up though.