As an owner of a Galaxy S7 Edge, I chose to wait for the GS9 to come out and skip the S8, mainly because I didnt think I'd be able to live with that terrible fingerprint sensor location, and my Edge was running quite nicely. Over the last year, I've strongly considered other phones that have tempted me, such as the Pixel 2XL, Moto Z, HTC U11 or Ultra, etc. But after all the contemplating about features of each phone, I keep going back to one thing....some may think it's the headphone jack that sets the GS9 apart and was my deciding factor, but while this is a huge bonus in my opinion and gives the GS9 a nice boost in the pecking order, it's actually Samsung Pay that continues to set apart this manufacturer from ALL other phones. Why people do not talk about this feature more is baffling to me, because as a technology loving gadget nerd who know all the specs of every phone out there, I've found no greater advantage for a phone than the ability to pay at just about every point of sale system there is (including NFC, magnetic stripe, EMV terminals for chip-based cards). It even worked on my recent vacation to Australia where I didnt want to bring a bulging wallet while at the beach or walking around town. I almost never have to take my wallet out anymore because Samsung Pay, and unlike Google Pay or Apple Pay, I dont have to wonder whether or not a place is going to have a Google Pay terminal. As long as they take credit card, I'm good. The only place it wont work is gas stations where you have to insert the card, but as the owner of an electric car this is not a concern of mine =). It's the most convenient and differentiating feature of a phone I've ever used, and it's what brought me to buy the S9+. That said, I'm pretty upset that Samsung Rewards just had a devaluation, which really pissed me off...it'll take forever now just to get a $20 rewards card. But hey, how many other phone payment methods give you rewards just for using it?! I read and watched over 20 GS9 reviews and only one of them even mentioned Samsung Pay when comparing the GS9 to phones like the Pixel 2 XL. They're all worried about the camera. But I can take great pictures with either of those phones...what I can't do with a Pixel 2 is leave my wallet in my pocket or car and not worry about paying for stuff.