What does Google do for us? Just for us, with no intention of making a profit off it? Google is a huge company and they rake in money so fast they don't know what to do with it all. They didn't get that way by not being smart about what they do and how they market it. Google provides a lot of services, most of them pretty good. They have a catchy "Don't be evil" byword, which they sometimes forget about. But don't think for a minute that any time they offer a service or product that, even if it's in Google Labs, it hasn't been looked over by marketing and their financial people with the foremost question in their minds being "how can we make a profit from this?" Once you accept that, you will have a better idea why Google does business the way it does. They are in fact VERY smart, both technically and in business. The fact that there seems to be a very vocal Google fan base is a testament to that. And there isn't anything wrong with them making money. Money is what keeps Google alive and bringing out new toys for us. But to even imply that they do it because they just want to since it's cool and they want to make the world a better place is, well, a bit naive. I'm sure that some of that goes into their development thought processes among some of their people, and if the project goes forward and does in fact do some good, that's great. But the first thing on their mind at corporate level is "How can we monetize this?" It *has* to be. Or they will die and we will lose out.