Yeah they're trying hard to hid the $30 plan, probably just need to try CSRs until you find one that'll do it.
The fact that some people are confused is certainly a problem, but that doesn't mean the TMo plans don't make sense. I will concede the no contract marketing is a bit disingenuous, BUT:
It's different from an ETF because the ETF is tied to your service agreement not your handset. Additionally, on TMo, once you've paid off your device, your monthly bill goes down (since you're no longer paying for the device) - not true on other carriers even IF you pay the ETF.
I'm sorry but at some point customers need to take some responsibility and understand what they're agreeing to before signing on the dotted line. Not to mention the fact that it's absurd to believe that TMo would practically give away high end devices and not expect the customer to pay it off. In fact TMo is taking it one step further toward being pro consumer by not charging interest on the payment plan.
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