- Sep 4, 2013
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So, it seems like $399 was only a promotional price. $499 is the actual price of the phone.
Here are my thoughts.
HTC is a company in tough times. They desperately need to turn things around or close its doors. Unfortunately, they seem to have not thought things through.
The HTC One A9 is actually a capable phone. Packing somewhat decent hardware wrapped up in a polarizing but very premium design and great software. However, it's initial price of $399 was a bit tough as it was up in competition against some other phones, many of which pack punchier hardware on paper, like the Moto X Pure Edition, ASUS Zenfone 2 Deluxe, Nextbit Robin, Nexus 5X and even the OnePlus Two.
The $499 MSRP is actually a huge mistake, as that puts it in the territory of the Samsung Galaxy S6, LG G4, Nexus 6P and other flagships launched earlier this year.
IMHO, the phone should have been $299 or somewhere around that mark. It's hard for HTC to make premium phones at affordable prices, but a phone that has weaker specs on paper compared to another phone at the same price just isn't gonna sell. I'm sorry, but that's the harsh reality. The non-techie consumers don't know what software optimization is. They just look at the spec sheet and buy the phone that has the strongest hardware and one with more features than the other.
Here are my thoughts.
HTC is a company in tough times. They desperately need to turn things around or close its doors. Unfortunately, they seem to have not thought things through.
The HTC One A9 is actually a capable phone. Packing somewhat decent hardware wrapped up in a polarizing but very premium design and great software. However, it's initial price of $399 was a bit tough as it was up in competition against some other phones, many of which pack punchier hardware on paper, like the Moto X Pure Edition, ASUS Zenfone 2 Deluxe, Nextbit Robin, Nexus 5X and even the OnePlus Two.
The $499 MSRP is actually a huge mistake, as that puts it in the territory of the Samsung Galaxy S6, LG G4, Nexus 6P and other flagships launched earlier this year.
IMHO, the phone should have been $299 or somewhere around that mark. It's hard for HTC to make premium phones at affordable prices, but a phone that has weaker specs on paper compared to another phone at the same price just isn't gonna sell. I'm sorry, but that's the harsh reality. The non-techie consumers don't know what software optimization is. They just look at the spec sheet and buy the phone that has the strongest hardware and one with more features than the other.