I've been using non-volatile storage (which is what an SD card is) since it first came out - as a 40 pin nitride IC - so I have a little bit of experience with the different manufacturers. (Actually, EPROMs came out even earlier, but they're not the same kind of technology, so I'm trying to compare at least fruit with fruit, not with cars.) And I've always bought
only SanDisk. In a few decades, the only "bad" card I've ever had was a microSD card that I cracked in half (and klutziness isn't covered by the warranty). My 256MB (not GB - MB) card still works LONG after the warranty ran out.
When Samsung messed up the 4.3 update and it started eating cards, who came out with the fix? Not Samsung - SanDisk modified their cards to work with the bad update.
You want at least a U1 (Class 10 - same thing in a different numbering system) card, but if you're planning on recording 4k video you want a U3 card (U1 isn't fast enough for 4k). There's no "Class 30" card - cards are now rated by the U number.
Remember also - the speeds the cards are rated at are burst speeds - you can write a sector really fast, but if you try to write 2GB at once, it's going to be a lot slower. (It's like putting letters into pigeon holes - it may take 1 second to put one in, but getting the next letter, reading it, scanning for the correct pigeon hole and putting the letter in it takes longer. Not a perfect analogy, but something like that.) As long as the card is truly rated - and Samsung and SanDisk cards are - a U3 card is fast enough for 4k video. (I prefer dealing with SanDisk - I've had the pleasure of having had to, and considering how some companies make you jump through hoops just to get to a real person, dealing with SanDisk is a pleasure.)
Whatever you buy, install
SD Insight and run it when the card is in the phone. If you see the card was made in 1970, or it's a 4GB card, you have a counterfeit card. They can duplicate the packaging and the printing on the card so even a microscope can't tell it from the real thing - but when SD Insight sees a 4GB memory chip inside the card, it's all over. (And a lot of counterfieters leave the date set to 0, which is Thu, 01 Jan 1970 00:00:00 GMT. They didn't make microSD cards in 1970.)