Who is LeEco?


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Nov 16, 2010
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Here's what you need to know about LeEco | Android Central

The brand you've never heard of is going to be everywhere soon.

While LeEco is a relative unknown in Western markets, it has a huge presence in China and India. The company is now making its foray into the U.S. with the mid-range Le Pro3 and the budget Le S3 phones, which offer enticing specs at attractive prices. Crucially, both phones eschew the traditional 3.5mm port for USB-C audio.

LeEco has ambitions that go far beyond phones, which is why the company bought TV maker Vizio earlier this year. The company also makes its own lineup of TVs, and will start selling them directly to customers in the country through its LeMall online store. The brand started out as a video streaming service and is often dubbed the "Netflix of China" even though it started investing in original programming three years before the launch of Netflix.

LeEco's diverse content portfolio is the main reason for its acquisition of Vizio, as the move gives the Chinese brand a foothold in the U.S. market for its streaming, internet TV, and cloud-based services. The acquisition allows Vizio to expand its global presence by leveraging LeEco's distribution and localised content streaming services.

LeEco isn't just into phones and TVs either. The vendor debuted an autonomous electric car called the LeSEE earlier this year, and has invested in California-based electric car maker Faraday Future. To date, these are the segments LeEco is doing business in: smartphones, smart TVs, video streaming, music streaming, live sports broadcasts, film production, cloud storage, electric cars, smart bikes, and even real estate.


LeEco thinks of itself as the single source for all things tech.

In its home country of China, LeEco is just that, delivering movies it produces on phones and televisions it makes, and hosting e-commerce and streaming sports sites on its own cloud service.

"If you were to take Apple, Amazon, Paramount Pictures, Tesla, Uber and Netflix and combine all of those companies, you get what LeEco does in China," Danny Bowman, chief revenue officer for LeEco North America, said in an interview on Friday.

What Is LeEco? -- The Motley Fool

What if I told you Apple (NASDAQ:AAPL) wasn't the first major smartphone company to ditch the 3.5 mm headphone jack? The Cupertino-based tech giant got a lot of flak while patting itself on the back for having the "courage" to ditch the old port, but the China-based electronics giant, LeEco, beat Apple to it over the summer (for better or worse) in not one, but three of its smartphones.

And what if I told you that Matt Damon's next movie, The Great Wall, is being partially funded by that same Chinese tech player -- the same one that wants its new electric car to compete with Tesla (NASDAQ:TSLA) and has raised $1 billion to take on the company.

LeEco (short for LeEcosystem) is not afraid to make bold claims against American tech companies, and its recent announcement that it's going to sell its full suite of hardware products in the U.S. means we're about to find out if it can really back up all the talk.

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