I'm assuming you have the screen brightness set to automatic so when you hold your phone in landscape mode you are likely blocking the light sensor with your hand so the phone thinks it's in a dark room and drops the screen brightness.
you can test this easily by holding your thumb over the top of your screen for several seconds. If the brightness goes down there's your answer.
to turn that off when watching a video or whatever open the notification bar as you normally would to change the brightness and hit the dropdown arrow at the right of the brightness bar. Select auto brightness.