Thats a good question. Hmm, with the brand new design, cutting edge processor and bezel-less display. Its definitely got a lot going for it and i think its going to be really hard to beat. I'm really excited for the launch. I think Samsung have a winning device. Just need to ensure all goes smoothly for the first couple weeks
The only other rivals would be the iPhone 7s and Google Pixel 2. The Sony XZ Premium does have the same specs, but it's aimed at the really high end 'elite' group of people who need 4K displays haha. Samsung is much more consumers originated (in my opinion)