Apple has had a particularly rough year: the Galaxy S7 has outsold the iPhone 6s; iPhone revenues plateaued; Apple has struggled (correction: failed) to break into big developing markets; and the media has finally subjected Apple to the same criticism that dogs big U.S. companies. For example, I was so surprised to hear the press rake Apple over the coals for paying virtually $0 in U.S. taxes. This is not to say that other big tech companies like Alphabet/Google don't do the same, but rather that Apple has more or less been immune to criticism up to this point.
We've also seen lots of criticism directed at Apple's design, hardware, and software choices. Think of a time in the iPhone era where major tech publications were so eager to critique Apple! Tech publications mocked Apple for releasing the Pencil when Steve Jobs rolled his eyes at the Note stylus not so long ago. Not to mention that the $99 stylus sticks out of the iPad's Lightning port when charging and includes a removable cap that one can lose in a heartbeat. Then, there's a measly one USB-C port on the 12" Macbook. And this all happened before Apple needlessly decided to kill the headphone jack without making the iPhone 7/7+ much thinner than before.
All the while, Samsung - yes, Samsung - has championed smart, thoughtful, and sexy design choices that Apple cannot compete with. And critical masses have noticed and heralded Samsung for it.
Every single feature Apple announced yesterday has been adopted by Samsung, Motorola, Huawei, HTC, or another Android manufacturer. Some features have been on Android phones - and executed well - for years (see: front-facing stereo speakers; standard 32GB storage; dual camera lenses et al.).
So, yeah, certainly the recall is very unfortunate. However, that Samsung proactively took steps to issue recalls is a big deal. I can't recall a company with a product line this big - 2.5 million phones - that had the courage to issue a full recall and replace all phones free of charge.
In the end, I don't think Apple gets the "win" this year. They themselves know how behind they are. And the moment Google (and Samsung, the biggest Android OEM) solves Android's current bloatware and fragmentation crisis, Android will nearly be perfect - while Apple will still be playing catch-up.