I tend to root lots of stuff, so I've found a LOT of fun in playing with this new device. Several friends and co-workers have been blow away with the functionality of my Nook, and have run out and bought one as well... Then come to me because they "don't get it". Most of them are pretty tech-tarded, and while it's possible to either do the initial setup for them, or walk them through it step by step, when things like this unwanted software update come through, the whole process starts over again. A couple people have been frustrated that their Nook isn't "just like mine" but they're not willing to take the time to find the balance of apps, tweaking and coding that I have. I'm no programmer by any means, but I CAN follow directions (and MAD thanks to all the folks who take the time to put the time and effort into the step by step how-tos on here, you guys and gals are AMAZING), and I do my research before I plunge into a project (hence holding off on the Nookie for now... not convinced it's my time to upgrade). I would just say, as with rooting phones or any device, if you're doing it for someone who isn't big into it themsevles, be ready for a LOT of tech support down the road.
As far as the "ugly" statements about the Nook, been there, done that... had a friend who decided she wanted a motorcycle, and it took FOR-EVER to find "just the right one" because this one was too manly, this one was too big, this one was too ugly, this one was the wrong color.... never about specs or ability... just "ugly or not" ... and don't even get me started on jackets and helmets... "wrong SHADE of pink" my a$$