i'm sure they are both great phones (i've had an HTC ONE, my first android, for three weeks now). but this perfectly summarizes my thoughts...
i've never owned an iphone. i came from blackberry. but i've always owned apple computers. they make great, quality, products. i do care more about my phone than 'text, call, email, camera, and music player' but not much more. i will be weighing the cost of my concern over the next six months i am stuck with this (terrific) HTC ONE. at the end of the day, i want my phone to simplify not complicate my life. that's where apple excels. they create a sleek product that is 'intuitive' and well-designed...for me.