I never understood why this bothers people so much. The text is pretty small and it's gone once you unlock. AT&T have theirs permanently in their status bar. So, it could be a lot worse.
How many people actually debadge their car when they buy it?
To me, I would rather get rid of that bright red Verizon splash screen at startup.
Just be glad there's no hideous Verizon logo on the front of the phone.
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