At the end of the day it's subjective and essentially comes down to iOS vs. Android. Idk if the S8 will be enough to lure away the average iPhone user, especially given the hype that the iPhone 8 is getting. That being said, I've been an iPhone user since the original and just got my first Android phone (s7e) in November (came from an iPhone 6s+) which I absolutely love. Initially I hated Android and missed iOS and the apps, and which I still think the App Store > Google Play Store, overall I am very satisfied with the s7e and am most excited about the Note 8.