Google Now cards are really useful to read local news and articles about subjects I'm interested in. Although, it seems in my localisation people surely love to read news about soccer, but I'm totally not interested on anything related with that sport. While the cards related with subjects I use to search can be deactivated and I won't see any more of them about it, those which are popular in my area can't, so I assume the only one way to stop seeing them is to desactivate the option to show up all the popular news in my area?