Here's what I had to say earlier about their marketing strategy:
http://forums.androidcentral.com/droid-bionic/116194-advertisement.html#post1221269
Consider it.. they don't need to waste money advertising this thing before its out, as there's no immediate competition. Not to mention, there's a ton of hype, they're getting "free" advertising from twitter and all the blogs and tech forums like this one covering it.. I mean they gave bworley a free phone and look how much that has done?! 83k views in this thread and read how many posts are people who were on the fence and now convinced to buy it? Lol they know what they're doing...