D13H4RD2L1V3
Retired Moderator
That's the plan at least.Well it's not like they were going to challenge any of those. The first release will appeal to few enthusisats and if it's a great phone it'll probably pick up steam later or in a generation or two based on good reviews, and word of mouth. They definitely are not worried about people choosing iPhone 8, Note 8 etc because essential is mostly looking to sell few million units at max. The main thing is to release a great phone without major issues and then improve it along the line. Target huge sales few years down the line after they build the brand.
But I'm concerned because I know some devices back then which targeted a niche audience at a flagship price and they failed.
I hope Essential's the exception as I really do not want to see anyone fail, but I'm really skeptical, from de Basi's terrible shots to the lack of communication on a missed deadline.