I think the X is a great step forward for Apple, and I'm sure it will be a huge success. It's just not for me.
I totally agree with you, if your an apple kinda person this is a good step in the right direction.
Android is not for everyone. I'm the IT for about 350 users and we have a BYOD policy, so I end up supporting quite a few iPhones. Most iPhone users are very happy doing what Apple allows them to do and never question it.
I had a user a few years ago that saw some of the things I was doing with my Note (4, I think) and decided he just had to have one. So he moved away from the iPhone to a Note. It turned out to be an awful experience for him (and me). I just didn't have the time or desire to constantly support him in his confusion. I remember telling him I thought it was time for him to go back to the iPhone.
It seemed at the time he was just so lost in the Android world. I think when you purchase an iPhone, Apple welcomes you in and puts you on a track, then guides you along the track in the way they want you to go. Android on the other hand seems to say welcome, go wherever you like.
Not that this is true of everyone, but it seems to be the majority of users I support.