for the german unbranded version it is :
Bild (worst but sadly most common yellow press of germany)
Lieferheld (online ordering of food)
HRS (Hotel Reservation Service... search and book hotel rooms)
KaufDa (Search for things you wanna buy)
myTaxi (to call/order a cab)
you could argue that all of those at functionality and none of them is plain advertising.
it could well be, that this is going to be a helping hand to the new audience samsung is targeting. people who don't have a clue how to get apps and install them.
hell, i even had so many comments on a game review i made for the old samsung wave on "how to install games". it's a frickin appstore where you need two clicks to install it
there is this saying: "you can build the most idiot-proof tool and the world will bear an even bigger idiot"
P.S.: not saying that not knowing how to install an app makes you an idiot