As someone who actually uses it, it is absolutely useful, absolutely NOT novelty and absolutely easy and not as hard and involved as you make it sound. I've used it basically every day since the Gs7's release, and unlike every other mobile payment solution I've ever used, it has actually worked EVERY SINGLE TIME with no problems. Usually, when in line, I have my phone out already, so there is no extra step of "taking out my phone," the extra steps would actually be to take out my wallet and pull out my credit card of choice. You don't have to find the app, open the app, or even turn your phone on. You just swipe up from the bottom and touch your finger to the home button while placing your phone to the magnetic strip reader or the nfc pad. If the retailer has a newer nfc terminal there's no "awkward" reaching as those are right there in front of you. If there is no nfc reader, in most of my cases, the mag strip reader has been easily in reach. If a business does not have it easily in reach, then just don't use it there. Likewise, if it's a place where you have to tell the cashier the type of card or press any additional buttons, you also have the option of not using it there if you so chose. No big deal. I absolutely LOVE Samsung Pay, for it's ease of use, security, and reliability...and the fact that it's everything I wanted Google Wallet and Android Pay to be...but never was. And not only do I love it, but everytime I use it, the cashiers are equally impressed and excited about it, my phone, and my case...just like in the Samsung commercials. Finally, for example, I can go the gym and leave my wallet at home, and have peace of mind that should I need to buy something on the way home, I can truly be prepared because I can still pay for things at places where NFC readers are not installed.