Do I get a brand new unit? I hope not as I've sprung for the INSURANCE/Extended Warranty on THIS serial number/unit.
Last year, I bought a 50" TV from the local Costco. Two weeks later, it was on sale for $199 cheaper. Since I already had the TV professionally mounted on the ceiling, I didn't want to take it down and drag it back to Costco. (yes, don't judge, my TV is mounted on the ceiling, directly above the TV, so I could watch it in bed)
Anyway, I stopped by the Costco. The manager processed a "return" and made me "purchase" another identical TV at the lower price. Costco doesn't do price match or exchanges. The result is the same. I got the $199 + tax back.