we also need to keep in mind that motorola, unlike apple, is strictly a hardware manufacturer. they don't sell tv shows, movies, audio, apps, etc. they don't have any way to up their margins. they don't get a cut of the data plans people buy. they have no way of profiting off of their sale once it's in the consumer's hands. so of course it'll be difficult for them to price hardware at extremely competitive price points.
i'm not sure how much apple is making off of each ipad sold, but i'm sure they're making bank off the money they skim off the top of everything they sell via itunes.