I think Google is scrambling as fast as it can to catch up to Apple in CERTAIN areas, like distribution and maybe even retail outlets. The current deal with UbreakitIfixit, to repair phones is a good step. Google is a few years ahead of Apple in AI. The Google Assistant is far ahead of Siri. Google Maps has long surpassed IOS Maps. Don't worry about Google.
It almost reminds me of Xiaomi's plan in India. They started with flash sales and still doing it while others are selling phones in open sale. They have so many cool toys but they sell those only in China. Irony is people call Xiaomi Apple of China.
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