Amazon Video: New Pricing, AGAIN

[SyCoREAPER]

Hello,
Thank you for being a Prime Video Ad Free subscriber. We're writing to let you know that on April 10, 2026, Prime Video Ad Free will become Prime Video Ultra with enhanced viewing features, and your subscription price will increase to $4.99/month. If you are a Prime Annual plan member, you can also switch to an annual Ultra subscription for $45.99/year (23% annual savings).

Prime Video Ultra elevates your Prime Video experience with these features*:

Ad-free streaming: Watch Prime movies and TV shows without interruptions
4K UHD video: Stunning clarity in four times the resolution of HD
Dolby Atmos: Immersive spatial sound, creating a cinematic experience
100 downloads for licensed content: Even more offline viewing options [up from 25]
5 concurrent streams: Perfect for larger households [up from 3]
From 04-10-2026, your subscription will automatically renew at $4.99/month, unless you cancel. No action is needed to continue your subscription and you can cancel at any time here.


We hope you enjoy watching Prime Originals, live sports, and more on Prime Video.

Prime Video

(*) Live TV and events, like sports, and other select ad-supported content and add-on subscriptions may still include ads with Prime Video Ultra. The concurrent stream and download limits apply across your account profiles, and sub-limits per title, device, and provider, may apply. 4K UHD video, Dolby Vision, and Dolby Atmos features apply to Prime movies and TV shows and depend on your internet service bandwidth and device capabilities. Not all content is available in all resolutions.

 

[SyCoREAPER]

This is also confirmed to mean that 4K is behind a paywall.

 

[BerryBubbles]

It's just never ending with these streaming services.

Does it actually cost a service more to provide 4K? I can't imagine how except maybe server space.

 

[notforhire]

yep, I received that lovely missive earlier today. how 'bout that cord cutting, everybody??