Ah yes, just like Pebble was the best smartwatch - just to be mismanaged and ran straight into the ground by an insane lack of marketing, over-exaggerated sales projections, inflating the company before a proper revenue other than kickstarter was secured, and trying to do yearly iterations on a product lineup that simply didn't need it, each one with a Kickstarter no less, yet they still ran out of money and had to sell the shambles to FitBit.
I don't trust Eric, the app is already running into massive problems with Apple. Not to mention the guy also wants to sell you a tiny phone for as much as a cheap foldable now, with some of the same people that probably helped fail Pebble.
In his words "Price: $700-800 (again, we have no alternatives so we should be willing to pay a bit more!)"
Just so he can do the same and sell it off most likely.