Can HTC make a true comeback?

[D13H4RD2L1V3]

So, things are looking worse for HTC.

Earlier, the company was worth less than their assets. Just recently, HTC was removed from the Top 50 most valuable Taiwanese companies.

The blame has been pointed squarely at the One M9 for not selling enough to turn the ship completely around.

But really, I think the issue lies deeper than that.

HTC, for years, has had probably one of the most diverse and confusing product lines. Can anyone recall the ReZound, Sensation XE, Desire, Desire HD, One X, One XL, One S, Butterfly, Butterfly S, Wildfire, etc?

While the One M7-era did bring a much more diversified product line, the One M8-era made that product line confusing again and with the M9, it seems to be the same as the M8-era. Personally, I think that their product line also has something to do with their falling fortunes. They really do need to slim it down.

However, can HTC really turn the sinking ship around? Personally, I think if they know where they went wrong and have a solid plan, then I'm optimistic. HTC can make truly great things like the OG One M7 and the HTC Vive VR headset (still the most impressive piece of VR tech I've seen). They need better leadership to be back to their glory days.

 

[Golfdriver97]

I think if HTC puled a couple pages from other OEMs it might work. Say custom phones like Moto maker, etc. But the internals, and somewhat even the externals can make a difference. I think if HTC shortened the device even more, kept the 5.0" screen size, and reintroduced the Max as the hybrid device, basically the M10 but with a screen size of say 5.7", same internals, and made a phone that rivaled the Moto G for an entry device and made only those 3 phones, that might help them a lot.

 

[D13H4RD2L1V3]

I think if HTC puled a couple pages from other OEMs it might work. Say custom phones like Moto maker, etc. But the internals, and somewhat even the externals can make a difference. I think if HTC shortened the device even more, kept the 5.0" screen size, and reintroduced the Max as the hybrid device, basically the M10 but with a screen size of say 5.7", same internals, and made a phone that rivaled the Moto G for an entry device and made only those 3 phones, that might help them a lot.

Agreed.

And also a streamlined product line that's similar to Moto's would help as well.

 

[ThorntonGT]

Could do with a flagship phone that's got a top notch camera with brilliant software to go with it. Plus a battery in the phone that can last for almost two days. Oh and run on a chip set that stays cool in the hand but can run all the top 3D games with no slow down.

I'd love to see HTC pull something out of the fire that really takes on the S6 edge.

 

[Robert Delaporte1]

I think they tried to be a little bit too diversified as stated above. They see Samsung do it, but they needed to realize that Samsung can afford many failures. It's kind of like AMD and Intel. Intel can afford a bad product AMD cannot and HTC should have known better to try to do that. They needed to produce quality desirable products and really limit the possible failures.

Posted via the Android Central App

 

[anon(8410015)]

Last HTC phone I had was the Sensation, it was garbage and 5 other people I know who had it agree with me. Will never touch HTC again.

 

[Rizotto]

They should trim the line down to 1 or 2 models and focus on product development on each of those models, rather than trying to come out with a complete new line all together. Apple makes money by building equity on the same product/brand, rather than creating new ones. For example, the iPhone has remained the iPhone - there might be differences in color and specific versions, but the base product is always called "iPhone". It's easy to understand that the iPhone is their phone product, and that the iPad is their tablet product.

 

[Herocraft_Games]

I hope so. My first Android phome was HTC and I LOVE HTC devices.

 

[CaffeineBomb]

Have to agree with the diversification comments. It's in some ways the same problem MS had with their Lumia range, too many handsets that only differed in minor ways. You can't point to either range and easily sell one as flagship/midrange/budget. That and the other common handset mistake of names that the typical person won't remember.

 

[Linda Barnes]

I belive HTC can return stronger

 

[Almeuit]

At the rate they are going I don't have much faith in HTC.

 

[thunderbomb]

I'm getting rid of my M9 this week for the Samsung Galaxy edge plus.

 

[LuckyThinking]

Yeah i totally agree that HTC needs to step up their game. They need to drop most if not all of their smartphones and just have two different lines of android devices: The One series and their budget Desire line, which needs a new name and better specs to compete with the Moto x and the iPhone 5C, which are both good and widely recognized budget smartphones.

HTC's RE camera doesnt really belong, and if they want to become a tech company, they need to make tech products. Not just a bunch of random smartphones, + a bunch of random stuff like the RE camera and the Vive VR thing.

I could totally see HTC making laptops, MP3 players, and cameras.

Just my two cents.

Also, I think the one M10 (If it ever comes out) needs a louder speaker, a Snapdragon 808 processor to stop the overheating problem, and a better camera sensor and better camera software. That's all HTC really needs to become relevant again.

 

[Saif Osman1]

An HTC exec said they were taking a "vacation" with the m9 and that they are going to show us something "amazing" with the HTC m10, if HTC pulls this off, they can get back on their feet again, but if they fail with the m10 like they did with m9, they could still be in business with the HTC vive if VR takes off.

Posted via the Android Central App

 

[Saif Osman1]

I got rid of my s6 edge last week for the m9, best decision I've ever made.

Posted via the Android Central App

 

[Ry]

I think HTC will continue to be irrelevant (relative to the competition). I don't see a turnaround for them.

Posted via the Android Central App

 

[Laura Knotek]

It's sad to see what happened to HTC, since they made the very first Android device, the HTC Dream. https://en.wikipedia.org/wiki/HTC_Dream

 

[Golfdriver97]

Revisiting this thread....I have an upgrade coming up through AT&T. The downside is this: my choices through AT&T are quite limited. I'm not much of a Sammy fan, so that leaves me with a G4 (which I already have), or the M8/M9. I'm actually almost tempted to get another M8.

 

[anon(9072051)]

I think if HTC puled a couple pages from other OEMs it might work.

Sadly, this is also one of HTC's biggest problems: no matter what sort of flagships they release from this point forward, they're going to be ruthlessly compared to other OEM's product lines. How many "Har-Har, The A9's an iPhone" articles have you seen online?

 

[gameDNAstudio]

Everything is possible HTC just has to put in a lot of effort.