Evo 3D advertising

[Pigman]

Anybody know why there isn't any? I have seen no commercials, and just went into the Sprint store (hoping the pre-orders might be able to pick up their phones early, alas no dice), and there is nothing about the Evo 3D. I just thought they might want to advertise this thing.

 

[svargas05]

Anybody know why there isn't any? I have seen no commercials, and just went into the Sprint store (hoping the pre-orders might be able to pick up their phones early, alas no dice), and there is nothing about the Evo 3D. I just thought they might want to advertise this thing.

Sprint has always been a little subtle when it comes to marketing their new devices and services.

They have a bad habit of not communicating with their customers too... I'm on Sprint, I love em', but they could definitely improve on their advertising strategies and just overall communication with their customers/potential customers

 

[thascourge]

You'll see if on/after the 24th. I'm sure they want people who see the ad to be able to go into a Sprint store and purchase it.

 

[Djblue]

It's been advertising itself so far

 

[Pigman]

I don't think it has been. I mean sure on sites like this people are talking, but most of my friends had no idea that the phone existed, much less when it was coming out. I also think we who read this site and others like it are in the minority of smartphone users. My god Apple and the iPhone advertised like crazy before a phone came out.

 

[Technologic#IM]

Radio Shack has been having signs and posters all over the store for over a week

 

[Pigman]

I haven't been to a Radio Shack in years, there just aren't many around me. I still am stunned that Sprint hasn't advertised though.

 

[Djblue]

I've seen people mention the phone on sites that aren't even focused on phones. There is also the attention it's getting from reviews, and the radioshack ads. It seems they are letting a lot of blogs get their hands on it for reviews, even seen a couple of gaming blogs review it. There is no way this will have apple advertising, but I think it will do pretty good. Especially with "Evo" in it's name.

 

[Jay005]

The only advertising I've known about for this phone has been word of mouth. I know some people who aren't in to the newest phones but have heard about it from hearing a converstion or the name. If I were Sprint though, I think I'd rather have consumers hear about new products from commercials, billboard etc... Maybe they're just waiting for the phone to release and for supply to readily available before releasing knowledge of this device to the masses.

 

[PM-Performance]

this non advertising thing surprises me too, but they might be doing a market study or something to see how this thing will self promote itself and let word of mouth take play.

I would doubt a multi billion dollar company would take that risk, but apparently it is working if that is the case.

 

[thascourge]

See my previous post - a lot of companies do not start advertising a product until it is available for purchase. The early adopters already know about the Evo 3D because they actively seek info on new phones. The EVO 3D ads will market to the mainstream and the ads you will see after the 24th will likely focus on the 3D effects and how fun it is to use the phone.

The mainstream doesn't behave like us. The majority of them will not see the phone and go research it online. They'll see the phone in an ad and drop into a Sprint store or Best Buy to try it out - IF THAT. I'd wager that the majority of people go through the following process:

* Think "My phone is getting old - I need a new one - I'm gonna go to the store and check out phones"
* Go to store
* Look at phones
* "OH - There's the Evo 3D - I saw an ad for that so i recognize it, i'll try it out!"

They'd be wasting money advertising before the phone is out because of this, and especially because the early adopters don't need convincing by an ad anyway.

 

[kinster02]

This is pretty much the same strategy they used last year with the Evo 4G. They advertise all over websites until shortly after the Evo came out and then they had commercials and website ads... the EVO 3D will sell itself.

 

[svargas05]

See my previous post - a lot of companies do not start advertising a product until it is available for purchase. The early adopters already know about the Evo 3D because they actively seek info on new phones. The EVO 3D ads will market to the mainstream and the ads you will see after the 24th will likely focus on the 3D effects and how fun it is to use the phone.

The mainstream doesn't behave like us. The majority of them will not see the phone and go research it online. They'll see the phone in an ad and drop into a Sprint store or Best Buy to try it out - IF THAT. I'd wager that the majority of people go through the following process:

* Think "My phone is getting old - I need a new one - I'm gonna go to the store and check out phones"
* Go to store
* Look at phones
* "OH - There's the Evo 3D - I saw an ad for that so i recognize it, i'll try it out!"

They'd be wasting money advertising before the phone is out because of this, and especially because the early adopters don't need convincing by an ad anyway.

I beg to differ.

When they advertise a product before release, they build anticipation with the people that dont actively seek out information, like we do.

They have to reach out to the uneducated audience as well. It will get Sprint the exposure and anticipation is what builds lines flowing out of the store waiting for the next hot device.

That's what gets you the high sales numbers in the first week.

The "Surprise!" method isn't always the best tactic. Advertising at least two weeks prior to release and continual advertising would definitely lock down a successful launch more securely.

 

[w0rryw0rt]

I don't think it has been. I mean sure on sites like this people are talking, but most of my friends had no idea that the phone existed, much less when it was coming out. I also think we who read this site and others like it are in the minority of smartphone users. My god Apple and the iPhone advertised like crazy before a phone came out.

...which is why even my 9-year old cousin's puppy has an iPhone.

 

[VickMackey#AC]

I'm guessing it will get as much, if not more advertising than the original, it doesn't have the same glowing reviews though so maybe that's the reason they are holding off.

 

[solo1]

Sprint has NEVER focused on real advertising for their flagship phones .. If you notice ... Sprints ads are ALWAYS about sprint with a cameo appearance of their latest phones ... Sprint marketing team all need to be fired because they continually screw it up ... Sprint feels its HTC's job to market the phone while Sprint markets the service ... Apple is the only company that really markets there devices as the world really uses them ... Even the "Droid" commercials are bogus ... In Apple you have a " 1 band 1 sound " mentality because they own the phone ... They own the OS and they own app store ... So they are one unit ... Android is different ... You have Google that owns Android ... Then the Cell companies ( HTC, Motorola, Samsung, Sony, Asus, etc ... Then you have the Cell Service Provider ... All looking out for themselves not wanting to spend their advertising dollars on anything but their particular product ... Sprint will ALWAYS only do real commercial marketing on their Sprint Now Service only.

 

[nkd]

sprint always advertises after they have launched the product, same thing with nexus. I think they do this to avoid launch day shortage it seems. Just watch them come out with commercials withn 1-2 weeks of launch.

 

[thascourge]

I beg to differ.

When they advertise a product before release, they build anticipation with the people that dont actively seek out information, like we do.

They have to reach out to the uneducated audience as well. It will get Sprint the exposure and anticipation is what builds lines flowing out of the store waiting for the next hot device.

That's what gets you the high sales numbers in the first week.

The "Surprise!" method isn't always the best tactic. Advertising at least two weeks prior to release and continual advertising would definitely lock down a successful launch more secrurely.

Yeah, that works when you have a huge ad budget to focus on one product. HTC/Sprint have tons of products, and having worked in the ad industry for years on national campaigns for major brands, I've seen this strategy before.

I agree that pre-launch awareness is effective, but in reality, very few brands have the ability to carve huge ad spends out of their marketing budgets, so they have to focus where it will be most effective, and that is at/after launch.

 

[Viscott]

I have been seeing non-stop ad's for the "Google Phone" (The Nexus S™ 4G from Google™) with cats, which is sorta lame considering the other ad's they were doing were more emotional and creative.

I am sure they are going to be pushing this phone as the "First 3D" phone, like they did the EVO 4G as the "First 4G" phone.

Sprint has been nothing but a great experience for me over the years.

 

[svargas05]

Yeah, that works when you have a huge ad budget to focus on one product. HTC/Sprint have tons of products, and having worked in the ad industry for years on national campaigns for major brands, I've seen this strategy before.

I agree that pre-launch awareness is effective, but in reality, very few brands have the ability to carve huge ad spends out of their marketing budgets, so they have to focus where it will be most effective, and that is at/after launch.

They just have to learn how to allocate a little more money to do so.

I know Verizon and AT&T are not worthy of being compared since they are MASSIVE compared to Sprint (And this is only due to their Home Cable, internet and phone subsidiaries)

Sprint holds throne as the biggest ONLY mobile, network. They can shell out a few dollars for media exposure.

I work in the media business and can tell you have seen successful campaigns launched by even local/retail shops and companies to expose their target audience to any sort of promotion.

This works the same way. Hell, even a 15 second youtube teaser ad would be great. You know, at least a little something to give them a bit of a boost.