Specs are just for us geeks that need no introduction to the phone to begin with. Real life application is what gets the general public. That and the "My
whatever" is bigger, faster, shinier, newer, or more expensive than your whatever." In this case phones. Here is another idea of my own that I am borrowing from Gatorade or Nike, I can't remember which.
In the background have the Anything You Can Do I Can Do Better song playing. Then showcase the EVO against other popular SmartPhones outperforming them in the various tasks that it beats them at.