To be clear, I don't have any issues with collecting data. I have concerns about what happens with it after that. If that data never leaves the servers of whoever collected it and is used only to improve products and services; have at it. If it's ever sold or traded to another company without my specific consent on each transaction, IMO that's unacceptable. Microsoft, Verizon, Apple, AT&T, etc, etc all give themselves permission to sell/trade/share at various levels, but Verizon and AT&T I can confirm actually do it. I'm a Verizon customer, they're the best service in my area, but I avoid giving them any and all data whenever possible because I know it's being sold.