Channeling Simon Sinek: I build the most beautiful outhouses: exotic hardwood throne, remote operated skylight, radiant floor heating, surround sound audio. It's the perfect addition to your backyard, wanna buy one?
You get my point- companies can't sell us based on style until after they've created a need. Ekerbudeeeek started this thread because he was searching for a compelling reason to buy this watch. He wants to want it. He's gone further than most people by actually spending the time and money to do a test ride. The majority of the consumers aren't willing to do that. They'll wait until the watch manufacturers come up with a compelling usage. Smartwatches are a solution in search of a problem.
Five years ago, nobody was buying a smartphone based on style. We bought based on how well it did what we wanted it to do, some choose BlackBerry, some iPhone and some Android. Now that smartphones have evolved in the product cycle to the point where most models can address our needs, we create new criteria based on style and minor differences in product features.
Smartphones have been so disruptive they've killed several products: cameras/camcorders, GPS devices, portable radios, dictation machines and watches. No matter how beautiful, people aren't going back to watches without a good reason. Lacking that, it's too early in the product cycle to talk about style.
That said, none of the devices in my earlier post are ready for prime time. They're the brainchild of underfunded engineers or entrepreneurs, but they prove that (unlike the flying car) the technology is available today. What's needed is the manufacturing and marketing expertise of a major company like LG, Sony, Pebble, Samsung, Huawei.
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