Or yourself. In what world do you think mass consumers care about weight? Some do, sure. But for the majority the average laptop weight falls in between 4-5+lbs. If they want lighter, there are ultra books and macbook airs, what niche does the Surface fill beside being a device for the future than something consumers will buy now.
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The world where mass consumers care about weight is the same one where they care about size, aesthetics, performance and cost.