Is the HTC 10 priced too high?

[mwake4goten]

Re: Priced too high?

Ridiculous? You cannot compare the HTC 10 with the G5 or the Nexus 5X. They are completely different phones. I also do not think that 50$ is such a big difference, considering someone is prepared to go above 500$ for a phone. The HTC10 is a premium phone and it has to be priced accordingly. The argument that HTC should price it much lower so that it attracts more people is weak. HTC does not have the cash to start losing more money by selling the HTC10.
The HTC10 is on a level with the iPhone 6S (but priced a bit lower). It is on a level with the S7. It has at least the same quality as these phones, so why price it lower?
I own a Nexus 6P and I had many HTC devices before. There is a difference in quality between HTC devices and the rest of the world (excluding the iPhone).

You make a good point about saying that it is at the same level as the s7 so is priced right. But HTC doesn't have the reputation among non techies as Samsung, even my mother has heard of Samsung and that is why they can get away with their iPhone like prices...HTC maybe has to play a different game. I hope when it is officially released that the reviews don't sour a little like they did with the LG G5 because that will be the last thing they need...

 

[Ry]

Re: Priced too high?

Ridiculous? You cannot compare the HTC 10 with the G5 or the Nexus 5X. They are completely different phones. I also do not think that 50$ is such a big difference, considering someone is prepared to go above 500$ for a phone. The HTC10 is a premium phone and it has to be priced accordingly. The argument that HTC should price it much lower so that it attracts more people is weak. HTC does not have the cash to start losing more money by selling the HTC10.
The HTC10 is on a level with the iPhone 6S (but priced a bit lower). It is on a level with the S7. It has at least the same quality as these phones, so why price it lower?
I own a Nexus 6P and I had many HTC devices before. There is a difference in quality between HTC devices and the rest of the world (excluding the iPhone).

HTC can price it however they want. I can call it ridiculous if that's how I see it. In my opinion, it's overpriced because HTC doesn't have the strength as a brand to stand next to Apple, Samsung, and LG.

Like I've said in a previous post, HTC made a phone for HTC fans. HTC fans like you are going to buy and defend this phone like no other. That doesn't matter. What I think HTC needs to do is to appeal to someone that isn't even considering an HTC phone as their next phone purchase.

Good build quality and materials? Consumers can go over to Apple and Samsung and get that.

Killer camera? The HTC 10's camera seems to be leaps and bounds better than the One M8 and One M9. But is it significantly better than the Galaxy S7 or iPhone 6S/6S Plus or G5? The answer is probably not really.

Value? The HTC 10 is a $700 phone. Would someone really be missing out on $200 worth of goodness over a Nexus 6P? Realistically in my opinion, no.

The challenge for HTC 10 is to convince Apple and Samsung owners to switch to the HTC 10. I want them to succeed and continue to exist. At $700, I don't think there's enough in the HTC 10 to make it worth it.

 

[petvas72]

I agree on that, but pricing will not help them. HTC could sell the HTC 10 for 10 bucks and nobody would care. HTC does not have enough mind share and marketing presence. That is their problem currently. I believe pricing the HTC 10 lower is a mistake. HTC wants to position itself as a premium device company. This is ok. What they should do is start producing top products, not only for one year, but consistently. People will notice eventually. HTC must also improve its marketing presence and its relations with carriers. Samsung devices are certainly not better and their software is mediocre at best, but people do buy them. Why? Because they are pretty? Of course not. It is the marketing strength of Samsung.
HTC can start building a reputation for itself. They should start by keeping their loyal HTC fans happy. Baby steps! The HTC 10 will never be the marketing hit the S7 will be, but it can become a good third option for people.
LG might be a big company, but their phones are for geeks only, at best. The G5 is mediocre and comparing it with the HTC 10 is not appropriate.

 

[petvas72]

And for people comparing the Nexus 6P with the HTC 10, what is the real price difference? In Germany the Nexus 6P (32GB) costs 649€. The HTC 10 costs 699€ and the iPhone 6S costs 745€ (16GB). I cannot say about the US, but in Germany I do not see how the HTC is priced very high. The Nexus 6P doesn't even have earbuds included. The HTC 10 has high res earbuds that are said to cost around 100€. Even if they cost 50 Euro, you can see that there is no price difference to the Nexus 6P (in Germany).
Add to that the better and more premium quality...

 

[KennyJohnson]

Re: Priced too high?

HTC can price it however they want. I can call it ridiculous if that's how I see it. In my opinion, it's overpriced because HTC doesn't have the strength as a brand to stand next to Apple, Samsung, and LG.

Like I've said in a previous post, HTC made a phone for HTC fans. HTC fans like you are going to buy and defend this phone like no other. That doesn't matter. What I think HTC needs to do is to appeal to someone that isn't even considering an HTC phone as their next phone purchase.

Good build quality and materials? Consumers can go over to Apple and Samsung and get that.

Killer camera? The HTC 10's camera seems to be leaps and bounds better than the One M8 and One M9. But is it significantly better than the Galaxy S7 or iPhone 6S/6S Plus or G5? The answer is probably not really.

Value? The HTC 10 is a $700 phone. Would someone really be missing out on $200 worth of goodness over a Nexus 6P? Realistically in my opinion, no.

The challenge for HTC 10 is to convince Apple and Samsung owners to switch to the HTC 10. I want them to succeed and continue to exist. At $700, I don't think there's enough in the HTC 10 to make it worth it.

I could argue that the mid market is more crowded than the high end. Right now in the high end we have Samsung and Apple but in the middle market? We have Motorola, Apple, Samsung, and all the Chinese manufacturers. Again, I think that HTC is trying to regain some market momentum and coming in with a mid range product won't get the buzz that a high end product will. They need to get some positive buzz and press and then come out with the HTC 10 mini (or whatever) and sell a ton of those devices.

 

[mwake4goten]

Here in Canada I can get the Samsung for $399.99 on two year plan and LG G5 for $299.99 on same two year plan. However, if M10 is going to cost same as Samsung and you're a non techy (non forum) person then you're probably going to go (persuaded) with Samsung. Again if you're a non techy person on a smaller budget you might be persuaded to go for LG G5 as it is cheaper bang for buck alternative... even though M10 looks like great update the pricing might leave it out in the cold somewhat...M10 should be priced along side G5 I think...oh well I think I'll wait 6 months for the inevitable price drop when the iPhone 7 is released..

 

[Ry]

And for people comparing the Nexus 6P with the HTC 10, what is the real price difference? In Germany the Nexus 6P (32GB) costs 649€. The HTC 10 costs 699€ and the iPhone 6S costs 745€ (16GB). I cannot say about the US, but in Germany I do not see how the HTC is priced very high. The Nexus 6P doesn't even have earbuds included. The HTC 10 has high res earbuds that are said to cost around 100€. Even if they cost 50 Euro, you can see that there is no price difference to the Nexus 6P (in Germany).
Add to that the better and more premium quality...

In the US it's $499.99 vs. $699.99.

In Canada it's $699.99 vs. $999.99.

 

[madgalaxy]

It is kind of a catch 22 for HTC. If they did target a lower price point, say $400-$500 something would have to give - such as camera, build quality, less RAM, older CPU, etc. If that was the case this thread would be very different - folks would be complaining about how they missed the mark and the bad buzz would begin...

 

[Fathertime]

Where can I get the $100 promo code on HTC 10?

 

[DaveInFL]

Where can I get the $100 promo code on HTC 10?

HTC1008

 

[Fathertime]

Thank you.

 

[KennyJohnson]

For people that think the HTC One is over priced do you mean that it's priced too highly and if you do, do you think there is less competition in the midrange?

We don't know the margins. The margins on the higher priced one may make it worth it to have the more expensive model.

 

[balansboy]

They are priced right in line with their competitors.

 

[anon(5630457)]

@Retinella are you referrencing Canadian pricing because in the US the phone is $699 with a $100 off promo thats $599 again not sure where all of this complaining about cost comes in for what you are getting the price is right.

I'm not Canadian, so...anyways, the phone is still $699. The only way it's $100 off is if you get the unlocked version.

 

[mwake4goten]

Apple started it, Samsung copied now HTC 'trying' to play that game. They are ALL over priced!

 

[jens Van Keer]

And for people comparing the Nexus 6P with the HTC 10, what is the real price difference? In Germany the Nexus 6P (32GB) costs 649€. The HTC 10 costs 699€ and the iPhone 6S costs 745€ (16GB). I cannot say about the US, but in Germany I do not see how the HTC is priced very high. The Nexus 6P doesn't even have earbuds included. The HTC 10 has high res earbuds that are said to cost around 100€. Even if they cost 50 Euro, you can see that there is no price difference to the Nexus 6P (in Germany).
Add to that the better and more premium quality...

It's cheaper in Germany? In Belgium/Netherlands it will cost €749... or this price isn't right

Posted via the Android Central App

 

[petvas72]

In Germany it is 699€

 

[neo905]

Here is my take. HTC has to take baby steps here. They screwed up with the M9 badly and their sales plummeted. I agree that they are actually ,initially at least, targeting HTC fans who have been waiting for a phone like this since the M7 to buy it first to build some momentum and early production quotas and at the very least meet the sales of the M8. At that point, they are hoping there is enough momentum from those sales and enough positive reviews to penetrate the minds of casual phone purchasers who will be coming off contract throughout the rest of the year and may be interested in it. They don't need to sell 100,000,000 of these like Apple and Samsung to be a success. They have to crawl again before they can walk.

 

[nokia4life]

I'm not Canadian, so...anyways, the phone is still $699. The only way it's $100 off is if you get the unlocked version.

First no where in my comment do I say you are Canadian I asked if you were quoting the pricing only. Second the phone is only available in the USA unlocked and the promo does not have an expiration at this time so it is technically 599.00 for the forceable future until HTC pulls the promo. Third if and when it is sold through T-mobile I am sure it will not be 699.99 most likely the phone will be well under that at their carrier retail pricing as they can set it to what they want and not what the HTC sells the (unlocked) version for which usually cost more than the carrier branded and bloated versions for any phone. If you look at the GS7 Edge it has 4 different full retail prices each carrier has their own formula for what they charge some low some high. So Again the argument just isn't there to be saying the phone is over priced just because they are not samsung, or Apple.

 

[anon(5630457)]

First no where in my comment do I say you are Canadian I asked if you were quoting the pricing only. Second the phone is only available in the USA unlocked and the promo does not have an expiration at this time so it is technically 599.00 for the forceable future until HTC pulls the promo. Third if and when it is sold through T-mobile I am sure it will not be 699.99 most likely the phone will be well under that at their carrier retail pricing as they can set it to what they want and not what the HTC sells the (unlocked) version for which usually cost more than the carrier branded and bloated versions for any phone. If you look at the GS7 Edge it has 4 different full retail prices each carrier has their own formula for what they charge some low some high. So Again the argument just isn't there to be saying the phone is over priced just because they are not samsung, or Apple.

You asked me if I was using Canadian dollars. Why would I use Canadian dollars in the price when I'm not Canadian? Since I'm not Canadian, I wasn't using Canadian dollars. The $699 price for the HTC 10 is the correct price of the device in the US, no matter how much you don't want it to be.

The only way a device deserves to sell for that high of a price is if the company has a history of coming out with excellent devices, like Apple or Samsung. Since HTC doesn't have that kind of history, nobody is going to buy that phone for that price. HTC has been such a failure in the past that AT&T isn't even selling the HTC 10!