You understand that more than a few of us posting have or have had nearly every major, and some mid range, devices released in the past year from every manufacturer right? It doesnt have a thing to do with being a fanboy. I HATE Samsung but can recognize that the S8 design is one of the best on the market.
Apples design doesnt look like much has changed if those rumors are true. The screen fills the front finally but they didnt do anything overly exciting for the 10th anniversary phone. It just doesnt have a "wow" factor for me. Ive had an iPhone since the 4. Every release, every year. None of them have been exciting besides the 6 plus when they finally gave us a bigger screen.