An interesting topic - and WHY are we doing this? Because we don't want to believe all the reviews that tell us the battery life is not up to par with other similar tier 1 smartphones (I read / hear (video) that at the end of the day we'll all be looking for AC outlets to charge - depending of course on our daily usage). We need to prove all the reviews were wrong! So come on, I too, really wanted the New Moto X, and am having real second thoughts due to the battery, display, no SD card, and on and on. Perhaps we there are enough people that post great numbers here, we'll all think all the reviews are wrong. What we don't see, is the reviewers have access to all phones, and they can compare equally. We have 1-2-3 phones to compare to, and most likely they are different phones. Yes, I'm now looking at the S5, and the iPhone 6. I'd really like to stick with Android, but I need to purchase the phone that's best to me, considering all factors. I don't think the new moto X is the one for me. IF ONLY... a better battery, a better camera, an SD card for storage - this would be a great phone!