My original point/comment was directed at Motorola's marketing pitch and whether it would reasonate with the masses. Since at least three people felt compelled to let me know they don't use covers on their phones, I took that to mean you all felt my point was invalid and I simply jumped to the conclusion that you all were down with the Moto X customization thing and were going to get them. Call me insecure and less-than-sure-handed if you want, but I honestly couldn't care less whether people use covers or not, so I was not turning my nose up at anyone (just as you weren't doing so to those with less "creative and attractive" habits such as rocking car bras, laptop covers, digital camera plastic covers, and grandmas and cling film). If I copped an attitude, it was probably due to the fact that all I was getting was "Hey I don't use one" and nobody directly addressed whether I had a valid point re: moto's marketing strategy. Just wanted to get that out there. Thanks for listening.
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I felt the same way when this "customization" stuff started floating. Is it really going to make a difference? Sure, the wood grain textures are awesome, but I was indifferent about whether this would be the 'game changer' Google and Moto envisioned it. The very fact that you have to stick to the phone you order, that cases and different parts are not interchangeable, was actually baffling to me. The very fact that only one carrier will offer this feature at launch is equally confusing. And to top it off, the fact that the phone offers no water resistance, waterproofing, and/or shock/drop resistance makes me skeptical. Many people may not have a case, but they've chosen to do so understanding the risks of dropping their phone and damaging it. Many others have chosen not to take that risk. Motorola is potentially closing out a good segment of buyers who may look at the X and say, "I love the customization option, but what's the point of a lovely wood grain texture if it's going to be hidden beneath an Otterbox case?"
I think the real point is, if Motorola and Google are really trying to make the X a volume seller, something that brings in Galaxy-esque sales and becomes more than a decent product, why aren't they considering the masses? They would have been smarter to skip the whole customization romp and build different editions of the X with different texture choices. For example, one with a wood finish, another black metal version, and maybe a more rugged version. Because a good portion of X buyers are never going to see their customization when the case goes on top of it. And knowing they can get new cases witg different colors whenever they want, but can't do the same with their so called customizable phone, many may just skip customization altogether and get the phone in black/white or another phone altogether.
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