It feels like my phone is on 480p when watching videos to best explain it. I'm going to compare my phone to a retail store and see if all phones are like this
I noticed this, too. It's terrible. You Tube videos (at 720p) that looked good on my old Note 3, look inferior on the s10. Plus, the infamous camera hole cut-out is an eyesore and doesn't allow for Instagram story videos or pics to be seen full-screen, like on my Note 3. I've decided I'm going to see if I can trade it for a Note 9. I'm not interested in the Note 10 because I fear it will have the same "natural" display as this s10.