More like desperation. They expected lots of folks to offer mods. They didn't. If they don't get some more innovative mods going to make Moto worthy, the concept will probably die. I have the projector and it's occasionally useful, but not a reason to buy the phone. The battery mod is useful if you have one of the other Moto models with smaller battery/higher power drain. That adds convenience compared to some external solution. When I got my Play it was BOGO, so got the battery as a conservative back-up in case something unexpected happens, like being stuck somewhere without ready access to power (BTDT). But I only got it because of BOGO. My old Morphie would do the trick, albeit not as elegantly.