Where do you guys think Google should focus their advertising efforts? Granted they are an advertising company. I say aim for the NFL because that's what helped the Microsoft Surface.
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Pixel 2 / 2 XL Advertising - Where should Google Focus?
- Thread starter Googlepixelxl2
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I ignore ALL ads on YouTube or anything in a browser. Want to royally pi$$ people off, put an ad in a browser. It's like me skipping all the commercials with my DirecTV DVR.
I watch hockey. I'd never see an NFL ad.
I guess that makes us even.
They can afford NFL, MLB, NASCAR, and NHL. But the ratings are down for MLB, NFL, and NASCAR.
First things first, Google has to learn to make a decent commercial, one that doesn't involve the Google search bar, an all white backdrop and cutesydumb pictures taken with the damn phone.
Apple will no longer be utilizing Bing for Siri. Switching over to Google. Didn't know Google had a billion dollar deal to be a search engine option for Apple prior to this announcement.
How Google could fight back against the iPhone X at next week's Pixel event
https://www.google.com/amp/newatlas.com/google-vs-iphone-x/51501/?amp=true
https://www.google.com/amp/newatlas.com/google-vs-iphone-x/51501/?amp=true
dsignori
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As long as they do a lot of advertising, I think the content of the ads and focus of the ads is much more important to success than just the "where do they advertise?" question.
They need tout all the strengths and advantages the Pixel has. Show the excellent Google Lens abilities (removing the fence links at i/o was insane), tout water-resistance, talk about the (hopefully) great camera with "portrait mode" and unlimited full-res storage included. Just show all the cool features off, even if they are not unique. Show off split-screen, the Squeeze assistant launch and generally show off Android. It's Google's stage here to show these things in their image, so get to it Google.
If the phone is good, and the ad content is good, the venues for advertising will certainly follow.
They need tout all the strengths and advantages the Pixel has. Show the excellent Google Lens abilities (removing the fence links at i/o was insane), tout water-resistance, talk about the (hopefully) great camera with "portrait mode" and unlimited full-res storage included. Just show all the cool features off, even if they are not unique. Show off split-screen, the Squeeze assistant launch and generally show off Android. It's Google's stage here to show these things in their image, so get to it Google.
If the phone is good, and the ad content is good, the venues for advertising will certainly follow.
modifier
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modifier
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Doesn't matter if they did it or not. The question is was their tactic effective? I'm not sure who takes the time to read ads on Google.com.
I'm a pilot for the military and I've never once heard anyone say at work, "Hey man, come look at this ad on Google.com." We have important stuff going on at work. Nobody is looking at ads. I've heard come look at this X-37 or a new fighter on YouTube though.
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modifier
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If you admit to not being sure who reads ads on google.com, how do you know what is and isn't effective? Clearly Google decided it was a smart move to make, even if small.
Yet here we are at 1445 hours discussing pedantic stuff on a forum. LOL
Our IT sucks and I can't set Google as my primary search provider on one of the computers at work. So when I type in Google.com into the browser, I'm immediately trying to type in what I'm searching for next.
modifier
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...but that doesn't make their banner ad any less effective for the rest of the world. Google currently holds 78.78% of the desktop search engine market share and 96.76% of mobile. I have a hard time believing a text ad in both places is an ineffective tactic.
Desktop: https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0
Mobile: https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=1
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