10:54AM "Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography. So we've gone from 3 megapixel to 5 megapixel, but we're using a backside illuminated sensor."
10:55AM "In addition to that, when most people increase megapixels they make them smaller, but we've kept ours the same size. They don't capture less photons. 5x digital zoom, tap to focus, and we've got an LED flash."