really confused as to why VZW keeps giving me $100 or $300 AFTER I bought/activated new phones

I got the $300 bill credit for the extra code. Posted this morning. Now it's magically gone! Hmmm. I would trade in as a guest and get the gift card. Looks like they may be catching on with bill credits.

How do you trade in as guest?
 
In the last few months, I've bought a few new smartphones from Verizon. All were new lines added to my existing account and all were paid for with new Device Payment Plans. All lines also received $300 trade-in credits already for trading in working cheap under $10 Verizon prepad phones.

A few days after I received and activated the new smartphone, I would get an email from Verizon. (see picture at the bottom) It either offered me at $100 or $300 to trade in any working smartphone in good condition. I confirmed with Verizon that there were no strings attached. No need to buy another new smartphone. No extension to my existing lines. Like I said, no strings attached. It's as if Verizon was offering free money. The emails came with promo codes that turned my $0 value smartphones into $100 or $300 Verizon gift cards.

I always used my work email address, personal PO Box address and my Google Voice phone number to submit the trade-in. (none of the information is linked to my existing VZW account) I did this because I didn't want to get account credits.

After I received the trade-in box and ship the smartphone back to Verizon, I always receive a $100 or $300 e-gift card code in the email. The phones that I submitted were either the $7 Verizon prepaid LG Optimus Exceed 2 or some other super-cheap Verizon prepaid smartphone under $10.(whatever I could get my hands on at the time) So far, I've gotten two $100 gift cards and one $300 gift card. (all e-gift cards, which I have spent to buy accessories from Verizon corporate store or pay my bill)

I just activated another LG G4 about 10 days ago. Today, another one of these "strange" trade-in email arrived. (screenshot of today's email is at the bottom of this post)

I don't know why I'm complaining about free money, but it just seems very odd to me that Verizon would offer free money like this. Am I missing something here? Have anyone else received these offers?

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Were you buying the accessories logged in to your account or anonymously?