What do you mean they have little control over it? Verizon could release it right now. Not having it in time for Black Friday is just plain dumb. It's only the biggest shopping day of the year. Hype and and dollar will buy you a cup of coffee. If that were the case, they wouldn't need to market anything. I believe you said it yourself that marketing drives phone sales. Not lack of it. Instead of marketing crap in a box, they could market the 1.2.3.4. that I stated in my earlier post.Well it is verizon we are talking about and logic does not go well with verizon. I agree that they should want to sell it but it's the fact that they have little control over it is the reason they are doing this. Plus by letting the hype build up that is free marketing right there for verizon.