Yum, yum!
HTC One launches in 'glamour red', arrives in the UK next month (update: pricing)
I think this looks fantastic, but knowing the phone as I do, I know all that cheeky redness would only get buried in a case to keep it safe. Nice as it is, I do hope that HTC are not going to go down the Samsung route and start releasing a new variation every couple of months, there are already five variants of the S4 and limited edition colours on the way as well. I can understand the need for the publicity it generates and how it might sway new customers, but if the practice becomes more widespread, I for one would think twice about buying a new-to-market handset when there is a more than a good chance that there will be a 'special edition' three months down the road.
HTC One launches in 'glamour red', arrives in the UK next month (update: pricing)

I think this looks fantastic, but knowing the phone as I do, I know all that cheeky redness would only get buried in a case to keep it safe. Nice as it is, I do hope that HTC are not going to go down the Samsung route and start releasing a new variation every couple of months, there are already five variants of the S4 and limited edition colours on the way as well. I can understand the need for the publicity it generates and how it might sway new customers, but if the practice becomes more widespread, I for one would think twice about buying a new-to-market handset when there is a more than a good chance that there will be a 'special edition' three months down the road.