In its
typically enthusiastic write-up of the Essential Phone, Wired gripes that smartphones have become “as personal as refrigerators.” The phrase was intended as a complaint about the state of smartphone innovation. But it makes more sense to look at the situation the other way around: Refrigerators all look alike because refrigerator manufacturers perfected the basic design of a fridge decades ago.
Fridge manufacturers have tried every possible combination of features and configurations, and they’ve settled on the designs that do the best job of meeting consumers’ needs. That’s not to say that refrigerator innovation is impossible, but it’s not surprising that refrigerators don’t change very much from year to year.
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