When I purchased the Note2 last year at full retail they said they would pricematch Verizon IF they had it stock at the closest Verizon store. They called the closest Verizon store and they did NOT have it in stock thus I had to pay $799 vs $699. I scoffed a bit at paying $800 for a phone but I had already committed to walking out with a new Note so I gave in. I justified the extra cost by convincing myself I'm getting more Reward Zone points! haha! I will try the same route next week for the Note 3.