The corporate AT&T store here in my area has a white one on display, but absolutely NOTHING in terms of advertising or promotion. There aren't any colors to look at, no signage, not even a sticker in the window. In fact, it was being displayed right alongside every other Android phone. So much for seeing the colors in person before deciding on which one to buy. At least the store worker knew what the thing was and that you had to get a code to customize it online.
Average Joe is not going to know anything about this phone when walking into the AT&T store. They may even see the phone sitting there without any knowledge that you can actually customize it online. I just can't believe they haven't done a better job with this launch. The Moto X is the phone that could have truly been Google's "iPhone" moment. Now it's like they've done everything to actually discourage people from buying it: exclusive to AT&T, no engraving, no buying online, and now it looks like they might not even be able to meet their touted "4 day" turnaround:
Motorola hedges a bit on getting your custom Moto X to you in 4 days | Android Central
You guys can be apologists all you want, but I won't. I don't apologize for Apple when they screw up like with the maps debacle either. I am a fan of all technology with no particular attachment to any one device, manufacturer, or operating system. I'm just disappointed because this could have been handled much better. It leaves a bitter taste in my mouth, and I'm likely going to wait this one out. I'm hoping there aren't any early adopter growing pains for initial devices that get shipped out... it's almost like this AT&T exclusivity deal was a way to beta test the system (even though they somewhat did that by letting the bloggers order phones early).