Sign out, clear your history/cookies/cache, close your browser, then go back in and try again. I'm in Ohio and it's already ordered. Showed up at like 12:46.
Just ordered my X. I'm the primary line and was eligible for NE2. It didn't show up until about 0045 (1245am on the 15th). I just kept refreshing my account during the upgrade and it showed up. I'm in Maryland if that makes a difference. Good luck to everyone and good night. Free 2 day FedEx shipping.