Everyone always says the iPhone is smooth and has emoji. I've never owned a android phone that wasn't smooth. Droid Inc, TB, now nexus. To me I think its brand loyalty more than the actual phone. I let people see my phone and they are always in aww. Yes, lower end devices may be sluggish but I don't know of any android phone to date that is sluggish. I've done many comparison between the two. I'm not hating on apple. I just feel like its more of a brand thing and a fad. "Your not cool if u don't have a iPhone"