The "standard" pricing is the main reason I upgrade every new release. I paid $420 for the plus after trade in and discounts.
There really aren't many reasons to trade in any of these tech toys yearly. But if u miss a couple years, the trade in value is next to nothing, and you have to pay an arm and a leg for a new one. In the grand scheme of things, it probably evens out, but I'd rather keep fresh tech for a few hundred a year instead of sticking with the same a few years, then paying $1k.
Now grab an S9Ultra to go with your Fold 5.