I'm switching up from my iPhone 5s. For me, it's not so much that I dislike Apple's phones as they're wonderful in their own ways. There's so much new tech coming out for Android phones in general. I chose to go with Samsung because things like Gear VR have me really interested in terms of new ways of consuming our entertainment. As geeky as I sound saying this, the Edge screen has many possibilities as well. This is just Samsung stuff to, LG is doing awesome things with the modular setup of the G5, Blackberry made a wonderful Android entry with their always amazing keyboard, etc. It's just a really wonderful time of Android.