Oh, where to begin. First of all, this is a device that is top of the line in every way (except maybe storage) - quad core snapdragon S4 processor, gorilla glass 2, high res IPS display, just a gorgeous device with incredible specs. Join that with Project Butter. This is the closest thing you will get to having your phone read your mind in terms of response time. Li-pro battery with 2100 mAh and 800 cycles. HSPA+ 42 capacity (LTE? What's that?).
All of that is packed into $300 (or $350 for the 16GB model)! This is insane. The price point is freaking insane. The GS3 - which is a great phone - doesn't even offer these specs and it's $650 off contract. The iPhone 5 - beautifully designed, whatever we think of iOS - doesn't even come close, and that's $700-$800 off contract.
So, why am I getting it? Because not getting it would be dumb!